Presentation deck and visuals for Dad Shack - a part of Fatherli - a UK-based digital coaching service and peer network that connects fathers around parenting, fun activities for families, and receiving support as a modern father. Founded through the psychological research of Dr Mia Eisenstadt PhD.
"We are on a mission to support dads and their children and families to thrive and manage life's setbacks, and enable dads to support each other, make memories and have fun!"
Work: Graphic design; Brand storytelling; Deck design for funding and partnerships
The brief was to design the company's pitch deck for investors and partners, containing key data, case studies, and testimonials to communicate the ethos of the product - modern masculinity, stability, openness and community. The colours and aesthetic were chosen to appeal to the target audience of males, young fathers, in the UK and Europe.
